20+ years across technology, iGaming, AI workflows, e-commerce and start-ups. I see a gap, sketch the product, work out how it's built, how it makes money and how people use it — then I ship it.
Worked with & for
I'm a builder, product thinker, problem-solver and entrepreneur from Dublin. My career has lived around technology, online products, iGaming, websites, marketing, AI, e-commerce and business ideas.
I'm the kind of person who sees a gap, starts sketching a product, and thinks through how it would work, how it would make money, how users would interact with it, and how it could actually be built. My experience isn't limited to one job title or one industry — I've worked inside major online gaming companies, built and sold my own businesses, created digital platforms, planned physical venues, experimented with AI tools, written product specs and run marketing campaigns.
The common thread is simple: I like turning ideas into real things.
See opportunities others miss and frame the real problem.
User, admin, dev, payments, tracking — the whole picture.
Get to the simplest version that can go live — then improve.
High-pressure platforms where systems, trust, money, user behaviour and real-time decisions all mattered.
Years inside high-pressure online poker — live users, financial risk, fraud and hacking attempts, abuse patterns and real-time decisions. Learned how trust, security and reliable products actually hold up under load.
Direct product ownership inside the iGaming industry — turning ideas into clear concepts, user flows, stories, acceptance criteria, dev-ready tickets and launch plans.
Casino review platforms, affiliate journeys, AI chatbot behaviour, SEO-led products and high-traffic web experiences — the player, product, affiliate and commercial sides at once.
Alongside it all: building and selling businesses, launching e-commerce stores, planning platforms and venues, and using AI to accelerate product, creative and technical work.
I look at a product from every angle:
When I look at an idea, I don't just see the front-facing version. I see everything around it — and I'm good at spotting the missing pieces.
Get these right up front and the rest of the work gets a lot easier. Skip them and you pay for it later.
For any idea, I can hold several lenses at once:
UX, journeys, first impressions.
Flows, logic, edge cases.
Pricing, revenue, marketing angles.
Specs, tickets, what the team needs.
Communication style: clear, direct and practical. Copy-and-paste-ready text, concise emails, developer-ready instructions, UK/Irish English — usefulness over polish for its own sake.
Businesses, platforms, products and experiments — across digital, physical and creative. Hover to explore.
A full Irish property marketplace built to compete with the major portals — listings, agent & private seller accounts, subscriptions, search, leads, admin dashboards and reporting. Platform-level thinking, end to end.
An indoor golf & activity venue concept — simulator bays, café, lessons and studio hire. Took it to investor materials, EIIS fundraising, venue & equipment planning, revenue projections and booking systems.
A live 3D-printing & custom product business — lights, signs, wall art, flexi toys and personalised pieces. Designing, printing, photographing, filming, listing, pricing, packing and selling. Hands-on, end to end.
A rota & scheduling SaaS for Irish pubs, cafés and small businesses — positioning, landing pages, trial strategy, onboarding, cold outreach, social ads and sales emails. Solving a real, practical business problem.
An early e-commerce business importing poker tables and gear from China into the Irish market. Sourcing, importing, building a sales channel, marketing and running the whole operation — spotting a niche and serving it. Later sold.
An online competition site running weekly draws for high-value products. Promotional mechanics, online acquisition, payments and trust, and a lot of commercial experimentation around user engagement. Later sold.
I use AI every day — for product discovery, specs, research, content, creative and code support. I've run AI sessions, supported colleagues and acted as a practical point of contact for adoption. I treat it as a tool, not magic: it moves me faster, but the output still needs judgement and direction.
First versions in minutes, not days.
Explore & test more ideas, quicker.
Helping others adopt AI well.
Correction & direction on top.
I've got a low tolerance for repetitive, manual work. The moment I notice something being done by hand over and over, I stop and build something to handle it — quietly running in the background so people can spend their time on the work that actually needs a human.
Scheduled reports that build and send themselves — no more pulling the same numbers into the same template every week.
End-of-day and weekly recaps, meeting notes and status updates pulled together automatically and dropped where the team needs them.
Multi-step processes wired together so one trigger runs the whole chain — approvals, hand-offs, follow-ups and the rest.
Get pinged the moment something needs attention — thresholds, errors, new leads — instead of manually checking dashboards all day.
Pulling, cleaning and surfacing data so the live numbers are always up to date — no copy-paste, no stale spreadsheets.
Connecting the apps that don't natively talk to each other so data flows between them without anyone moving it by hand.
The rule is simple: if I'm doing something for the second or third time by hand, I'm already working out how to make it run on its own.
A rare mix of commercial, technical, creative and operational thinking — and the bias to actually ship.
A lot of what I build starts with my son, Callum — bedtime stories, school medals, 3D-printed pieces for school fairs, and child-friendly activities and ideas. I build for business and career reasons, but also simply because I enjoy making things useful, fun and meaningful for the people around me.
That same curiosity runs through everything: words, images, websites, products, physical objects, business models and user journeys. I'm comfortable moving between all of them — which is what makes me different from someone who only works in one lane.
I'm at my best turning rough ideas into clear, practical, buildable plans — and then shipping them. If that's the kind of person your team needs, let's talk.
Based in Dublin, Ireland · Open to product, build & founder-minded roles